This chapter explains the role of sponsorship in its three different forms, and the importance of good event management. The three types of sponsorship are philanthropic, which is pretty much a donation with a name attached, corporate, which pretty much involves the event being named after the organisation, or marketing, which is the most common, where the organisation basically pays for the right to plaster their name all over everything. Examples: philanthropic sponsorship is most commonly associated with medical research, or something similar. Corporate sponsorship is used with major sporting events like the Ford Australian Open Tennis Tournament. Marketing sponsorship is in play every time you go to an event and see a logo on a poster or something.
Event management is essntial to any organisation, and it needs to be done well. Organisation is key. If the event is being organised by a committee, the members need to have very clear communication between them. Budgeting is also key. Plan things out from the start, and if you can't afford something, scrap it. This is also where sponsorship comes into play. Pitch a sponsorship proposal at an organisation, make it clear, concise, and not desperate. Desperation comes across very badly.
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Your take on this week reading was very similar to my own, which is great that we all seem to be on the same page!
Don't forget with Cooperate sponsorship it isn't just the organisation sponsoring an event, but gaining attention and value for being next to that event.
No one just gives money, there must be something in return.
I liked your emphasis on good communication, like the fact that you must make sure your organisation have similar goals to the organisation you are proposing the sponsorship from.
Also your practical straight forward idea to sponsorship plans, "if you can't afford it scrap it... No one likes desperation". That's awesome haha!
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